READING THIS BOOK WILL MAKE YOUR BUSINESS EXPLODE

I know it felt like a herculean task to create and launch a business. But as you’ve learned, that’s actually the simple part.

Reality’s wake-up call comes when you try to grow the dang thing!

Your primary goal is to land more qualified customers or clients, right?

But what if that’s not happening the way you want it to or need it to? And what if the reason is, you’re using outdated tactics and doing what everyone else is doing in today’s saturated online-marketing waters? 

What if there’s a better way?

An easier way?

Since most solopreneurs and small-business owners aren’t marketing professionals, what do they do for marketing? They do what everyone else does. In other words, they copy each other. 

One titanic problem is that many of their competitors have the distinct advantages of brand recognition, professional marketing teams, and fat budgets.  

But as you look at your competition, it’s no wonder you probably think that to run a successful business, you need to:

• Create lots of slick, polished ads pitching your product or service
• Have a striking logo and a beautifully designed website
• Offer some kind of lead magnet (a PDF, a webinar, etc.)
• Post content all the time—ideally, every day—on social media. Be present and known on multiple platforms until something finally works. The more platforms and the more content, the better. 
• Get thousands of “likes” and views on social media 
• Connect with lots of influencers, be featured on podcasts, blog all the time, and do whatever you can to be “shared” everywhere 

Do any of those tactics sound familiar? 

Here’s the problem with all these efforts: by doing what everyone else is doing, you’re just pumping out run-of-the-mill generic content that most people aren’t impressed by and barely even see anymore.

Have any of the following thoughts been running through your mind?

Maybe I need to master SEO, YouTube, Facebook, Instagram, Snapchat, LinkedIn, WhatsApp, SMS, or TikTok.

Maybe I need to invest more in blogging, chatbots, email marketing, podcasts, webinars, or other people’s email lists.

Maybe I just need a new logo and a redesigned website.

Maybe I need to master ChatGPT.

Maybe…

Continuously beating yourself up with “maybes” comes at a cost.

Actually, many costs.

Just think about the emotional cost you’re likely feeling right now. 

• Stress Trying to be the master of everything and always worrying about the number of “likes” and followers is highly stressful. And the constant FOMO pressure to post new stuff all the time is super stressful.
• Frustration Putting all this time, effort, and money into trying so many tactics and seeing so little in return is hugely frustrating. What you’re doing seems to work for everyone except you!
• Discouragement Always feeling like you’re 20 steps behind is deeply discouraging. But you can’t stop feeling like the Silver Bullet is out there and you just need to find it.

And stress, frustration, and discouragement are just the emotional costs of using scattershot approaches.

There are more costs… A lot more… Consider the financial cost. 

And then there’s the amount of time all this takes!

What few business owners realize is, most of their frenzied approaches to marketing mean complicated efforts and diluted effectiveness that do little to actually grow a successful business. 

• Lots of “likes” and views do NOT translate into consistent sales. 
• Cool logos and websites are NOT what convert leads into sales. 
• Brand marketing works for large known companies, NOT small ones or start-ups. 
• Getting mentioned by influencers or landing guest appearances on a podcast is great, but these short-lived firecrackers do NOT result in steady long-term business growth. 

Plus, all this effort is, first, exhausting and then depressing. 

Listen.

Anyone can build an email list just by giving away free information.

But how do you turn a stranger into an avid fan who chooses YOU over everybody else—and not just once but over and over again?

Most of the marketing information I see out there is great for building huge lists, but they can cost a fortune in ads. They also attract the worst kind of “freebie” seekers who have no intention of ever paying you for your services.

Am I right?

What if there’s a better way to market your product or service and to consistently catch quality customers? 

What if there’s an easier way to fish using just one method instead of casting out a dozen lines and hoping one will work? 

What if there’s one simple way to…

• Differentiate yourself from all your competitors
• Attract tons of new leads, warm them up, and naturally lead them to your business as ready buyers who want your products or services
• Establish your professional credibility and authority in your area of specialization
• Show authenticity and grow trust organically like no other marketing tactic can even come close to matching
• Create a shift in people’s thinking—an Aha! Moment—that helps them see their problem in a new light and recognize your solution as the only option for them 
• Sell yourself and your product without feeling like a huckster

And what if there’s a way to reduce most or even all your marketing efforts down into one simple tool that has proven to attract tons of new leads and that pre-sells people before they even contact you? This can be done!

How?

Well, realize that most online marketing has grown shallow and generic. It all feels impersonal. And people are wising up to all the gimmicks.

So be different.

You see, most small businesses miss the mark because they don’t fully appreciate the magnetic power of 

* Human authenticity

* Character quality

* Generosity, of giving first before asking for money 

* Proving yourself first and allowing prospects time to warm up to you and your offer.

When you make the best possible impression at the same time that you take the first risk, you do something few businesses will do — and it’s powerful!

Writing a killer, niche-specific book offered as a free (or almost free) lead magnet is the best way to differentiate yourself from your competition, get the attention of your ideal customers, warm them up, and convince them you are the best option to solve their problems. 

Very few people–including your competitors–are willing to write and publish a bona fide book, yet this is the exact strategy today’s top online entrepreneurs use to grow their businesses on a mass scale. 

Offering a lead magnet is the best way to get cold prospects into your sales funnel, for sure.

The problem, though, is that 95+% of lead magnets offered today are shallow, generic, and a waste of people's time—and most online scrollers know this!

They are relics from 20 years ago, yet because few business owners know how to do effective marketing, they simply end up copying the relics from 2011.

And the people from 2011 are copying others who went before them back to 2002 and so on. 

Most lead magnets are like tiny firecrackers with little pop or appeal. 

But we view a legitimate book as something different.

People view books as something of high value and it almost feels like an uneven deal (in their favor) to get a book for a simple email address. But the advantage is really to the one who gets the email address if and only if they then know how to use it responsibly and wisely. 

Fishing With Dynamite is a simple yet unique strategy to use a book—your book—to catch fish on a mass scale and thus grow your business. 

• Chapter 6 teaches you how to write your book like an entrepreneur, not like a traditional author. The two approaches are vastly different. You’ll also learn why you can write a great book yet still get little to no traction and therefore little to no growth in your business.

• Page 67 covers the 6 goals of the entrepreneur author. Getting these right will set your book apart, and you’ll watch it become the most effective marketing tool you’ve ever used. Insight #5 is key.

• Page 71 explains why you want to create a new problem for your prospects in order to help them solve their major problem. This insight alone is worth the price of the book!

• Chapter 7 gets into the nuts and bolts as it prepares you to write your killer book. By working through a series of questions, you’ll learn how to identify the Big Idea that will lead you to the discovery of the topic of your unique book… AND it’s probably not going to be what you first thought it should be !

• Chapter 8 shows you how to use your story to best connect with your prospective readers/customers. You’ll learn the top 3 reasons why personal stories so effectively hook readers and create the emotional connections that lead to sales.

• Page 90 sets forth a step-by-step way to use your story for maximum impact.

• Chapter 9 reveals how to write your book so that it’s distinct from all other books and so that it sets your business apart from every other business. You won’t merely be rehashing the same generic content readers can find elsewhere online.

• Page 102 gives you examples of strong and weak book titles as well as tools for crafting a catchy killer title for your own book.

• Chapter 10 is pure gold, offering insight that ties everything together for you and for your book. You’ll learn how to craft an Aha! Moment that drives home the unique insight that enables your readers to see you, your company, and your product or service as their best—as their only—option for resolving their primary struggle or problem.

• Chapter 11 showcases 5 well-known business owners who are using a book as their primary lead magnet and experiencing massive success. This chapter definitively answers the question "Does this approach to marketing all really work?"

• Chapter 12 closes out the book by showing you the 3 chief dangers you face and will likely fall prey to as you begin to write your book. Learning how to avoid these pitfalls, you’ll be able to write a book your readers will love. 

  As people read your book, they will come to see you as the expert and the authority in your field.

  As you lead your readers through your book, they’ll come to recognize you as their trusted guide, advisor, and teacher.

  Educating readers is the way of the future in marketing, and there’s no better way to teach than through a book.

Listen, friend.

If you find yourself wanting a copy of my book, then we can say I’ve basically “caught” you, right? There is no trick or gimmick in any of what I’ve laid out or in my offering you my book.

Being anything other than authentic with you would contradict my Fishing with Dynamite method and be contrary to what I teach.

Fishing with Dynamite is a carefully written and professionally edited and designed book for sale by dozens of book retailers right now.

If you like what I’ve done here, this book will give you a road map to do the same thing.

And in case you're wondering...

Let me be clear.

There's no hidden "continuity program" you have to sign up for... or anything even remotely like that.

You won't even get hoodwinked by any aggressive upsells or downsells here. I'm not interested in nickel-and-diming you. 

I will, however, offer you the opportunity to upgrade your purchase to receive a paperback copy of the book at a discounted price. 

But that's it. 

I’m not going to hit you up with strong-arm sales pitches or bombard you with emails trying to heavy-handedly convince you to buy our program or sign up for training so we can help you implement all I’ve laid out for you.

I'm giving you this entire book AND all the bonuses as a means of making the best impression I can and demonstrating the real value I’m offering you.

I hope that you love my product and this approach and that this connection we’ve made will be the starting point of a business relationship that lasts many years.

That's it.

Why would I do that?

Simple.  

Because, as I’ve said, I want to make a great impression on you so that one day you’ll do business with me again.

So I’m overdelivering and blowing you away with value. 

And by doing so, I'm also leading by example: I’m showing you what I teach you to do in Fishing with Dynamite.

One more thing. Yes, I offer other services that you might be interested in.

I’m betting that you’ll enjoy this book so much and get so hungry to do all this for your own business that you’ll want to learn more about the other services my team and I offer.

It’s a pretty straightforward approach, really.

And this approach is effective. This is how I fill up my calendar with clients I love to work with and help out.

Again, by doing all this I’m also hoping to lead by example so you can learn how to do this in order to grow your own business.